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What Drug Companies Aren't Telling YOU

By Mike Hall

While families struggle to pay medicine, the often shady profit practices of drugmakers mean big bucks for the pharmaceutical giants.

Photo Credit: David AndrewsIn the past two years, the U.S. economy struggled under a recession, with unemployment rising to its highest level since 1995. Record-setting stock plummets burst Wall Street’s bubble. Working families are seeing their health benefits and retirement savings wither.

But one U.S. sector continues to thrive: the massive pharmaceutical industry.

Documenting the sometimes obscure routes taken by the drug industry in its quest for ever-greater profits, The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers, a new book by Katharine Greider, published by Public Affairs, reveals how big pharma maintains a stranglehold on the health and pocketbooks of working families. Greider’s meticulous research explores the industry’s profit-over-research priorities, its complex and unregulated pricing practices, pervasive advertising and marketing strategies, excessive influence on the doctors who write prescriptions and cozy relationships with the nation’s lawmakers.


Drug costs: hard to swallow

The current economic downturn—the worst since the 1980s—disproportionately savaged millions of the nation’s seniors because they tend to use more medications and depend on fixed incomes that cannot keep up with spiraling costs, Greider writes. The elderly on fixed incomes struggle to pay for life-saving prescription drugs that have risen in price by more than 15 percent a year—five times the rate of inflation for the past several years, according to The Big Fix. One result: 29 percent of Americans failed to fill a prescription in 2000 because they could not afford to, says Greider.

While families struggle to pay for medicine and deal with an increasingly bleak economic picture, drug makers prosper. In 2001, as the economy tumbled and corporate profits sank for the average Fortune 500 company, drug companies on the top 500 list saw their profits soar by 33 percent from the previous year, Greider reports.

The nine largest pharma giants raked in $30.6 billion in 2001 profits. During the past decade, drug firms’ profits represented an 18.5 percent return on revenue or 5.6 times the median return (3.3 percent) of Fortune 500 companies. As the economy soured further in 2002, many drug companies continued to grow and thrive.

Working families and seniors may worry about skyrocketing prescription drug costs, but big pharma executives are not likely to be choosing between blood pressure medicine and buying groceries: The five most highly paid drug company executives pocketed more than $183 million in compensation in 2001, with the top 25 pharmaceutical execs averaging nearly $6 million in annual compensation in 2000. That compensation does not count stock options, which can add millions of dollars to a CEO’s income. In 2000, Greider reports, the chairman and CEO of Bristol-Myers Squibb held unexercised options valued at $227.9 million. (For the latest information on executive pay in the pharmaceutical and other industries, visit the AFL-CIO’s Executive PayWatch.)

Skipping medicine to afford his bills
 
After 37 years in LTV Corp.’s steel mills, steelworker Chuck Kurilko was forced to retire in November 2001 because of his deteriorating health. Today, Kurilko, 57, takes some 18 different prescription medicines to treat his diabetes, heart condition and other health problems. His wife, Carolyn, needs eight prescription drugs for her ailments. Since early 2003, the Garfield Heights, Ohio, couple has been without health coverage and prescription drug benefits. As a result, the Kurilkos pay between $800 and $900 a month out of pocket for their prescription medications.

Photo Credit: Roadell HickmanAt the time Kurilko retired, LTV retirees paid $149 a month in health care premiums that included some prescription drug coverage, and he received a $2,500 a month pension.

But in early 2002, after LTV filed for bankruptcy, the Kurilkos were forced to use the health coverage option, the Consolidated Omnibus Budget Reconciliation Act (COBRA) offered through the federal government. COBRA helps workers maintain their post-employment health insurance. Kurilko is among hundreds of thousands of retired manufacturing workers forced to pick up the costs of health coverage after the companies they worked for throughout their lives go bankrupt.

At first, Kurilko’s COBRA premium cost $1,305 a month. Then in January, Kurilko received some startling news: “They told me the premium was going up to $2,864 a month. That was a death sentence to me. I just can’t pay that,” he explains.

That bad news came on the heels of the takeover of LTV’s pension plan by the federal Pension Benefit Guaranty Corp.—a move that reduced Kurilko’s pension to $1,500 a month.

The couple now stretches their medicine by skipping or taking smaller doses. They buy smaller quantities, hoping that by the next week or so they’ll have enough money to refill the prescriptions. In March, they found a service that could help them buy their needed drugs from Canada at much lower prices.

“Every other major country in the world has some kind of universal health care plan and helps people buy their medicines,” says Kurilko. “Why this country doesn’t is beyond me.”

 
How Drug Companies Rip Off Consumers and Jack Up Prices
Tweak” original drug formulas to create a “new” version with a bigger price tag.
Charge individuals the steepest price, big purchasers the smallest.
Set prices higher in huge unregulated U.S. market than in nations with price controls.
Claim new uses for old drugs and extend patents and monopolies to keep inexpensive generic versions off the market.
Spend the most of any U.S. industry on lobbying to keep government at bay.
Saturate the media with slick ads, create new brands and generate new demands.
 
  
 
Bill a Pill
When you pay $100 for your next prescription, just what are you paying for? The biggest costs—profits, executives and advertising—eat up most of your $100. Take a look at Lipitor®, one of the most popular and highly prescribed drugs for high cholesterol.
35 percent of the cost is for marketing, advertising and administration.
26 percent is “other,” such as manufacturing, executive pay, worker costs, etc.
24 percent of the cost is pure (net) profit.
15 percent of the cost of Lipitor is for the research and development.
 
  
 

In the 1999-2000 election cycle, drug companies spent more money to influence politicians than did insurance companies, telephone companies, electric companies, commercial banks, oil and gas producers, automakers, tobacco companies, food processors and manufacturers. More, in short, than any other industry.
The Big Fix
  
 
 
Subscribe Today!
From America@work, May 2003.
A prescription for profiteering
The drug industry’s gargantuan profits result in large part from big pharma’s business practices that industry critics say border on the unethical—practices that have helped boost the number of prescriptions written from 1.9 billion in 1992 to more than 3 billion 10 years later, while jacking up the price of an average name-brand prescription from $27 to $65, according to Greider.

Traveling to Canada for
affordable medication
 
Melva McCuddy calls it her “big trifecta”: heart disease, cancer and diabetes. She takes tamoxifen for the cancer, Glucophage® XR for the diabetes, Norvasc® for blood pressure and several other medicines for the heart disease and other ailments. She pays for all that from a modest pension from her late husband’s job and her Social Security.

Photo Credit: Marsha GorbyIf forced to buy those medicines at her local pharmacy, McCuddy says, “that would nudge about $700 a month.”

She has two ways to help keep her costs down. First, she makes regular bus trips to Canada, an 11-hour ride from her Springfield home in southwestern Ohio, to take advantage of the lower prices north of the border.

“For five years, I have been taking tamoxifen. I shudder to think where I’d be if I had to pay full price for that all these years.” Her three-months supply would have cost $287.16 here. It costs $38.25 in Canada, she says.

But McCuddy, whose story is among those featured in The Big Fix, worries that the pharmaceutical industry will use its muscle to put an end to the Canadian alternative.

“They’re trying to get the FDA [Food and Drug Administration] to do it. Saying they’re not the same drugs as here, they’re adulterated, out of date. They say they want to protect our health. That’s an out-and-out lie. It’s the same exact medicine. Heck, a lot of it’s made right here in the States. They just want to keep their profits up,” she says.
Protecting drug patents: Patents allow drug makers the exclusive manufacturing rights for 20 years or more before competitors can market generic versions. But generics not only can save consumers as much as two-thirds of the original drug’s cost—they cut heavily into the sales and profits of name-brand drugs. When the hugely popular antidepressant Prozac® lost its patent protection in 2001 and the generic version hit the market, Prozac sales plummeted by 80 percent. In turn, Prozac’s maker Eli Lilly and Co. saw its overall sales drop 16 percent and its stock value fall by 25 percent the first year without Prozac exclusivity.

To protect their patents and profits, the drug industry “evergreens” or reformulates a product just before it goes off patent by claiming some new formulation such as a time-release version or by combining it with another existing drug, marketing it for another illness or even claiming a patent on an inactive ingredient. A minor change extends a patent and a product’s profits for at least another three years. Bristol-Myers Squibb Co. tweaked its popular diabetes drug Glucophage® by making it time released and renamed it Glucophage® XR—creating a “new” drug buffered from cheaper generic competition.

Same drug, different patent: Anyone who watches television—where the majority of the drug industry’s $2.5 billion a-year-and-growing advertising budget is spent—has seen commercials for AstraZeneca’s acid-reflux drug Nexium®. The ad money worked: Consumers spent $458 million on Nexium, at an average cost of $117 per prescription in 2001, the first year it was introduced.

Acid-reflux sufferers could have found just as much relief in an older product that drug experts call virtually identical—Prilosec®. Ironically, Prilosec is made by the same firm that put the Nexium hype into overdrive. Is AstraZeneca cannibalizing its Prilosec profits? Not by a long shot.

Prilosec’s patent was set to expire in October 2002, opening the door for other companies to jump into the market with cheaper generic versions. So by tinkering with the formula, AstraZeneca received a new patent and extra years of exclusivity to convince consumers the new product, Nexium, is not only better than the nearly indistinguishable older drug but is also worth the extra cost.

The cost of prescriptions for two new oral diabetes drugs jumped 62 and 41 percent in 2001, and on average the costs for the new drugs are twice as much as for the effective older oral diabetes medicines.

“The increase in prescriptions—and in spending,” writes Greider, “is largely attributable to the rapid market penetration of a small number of new, expensive best sellers.” In 2000 and 2001, “vast outlays for only 27 drugs were responsible for about half the nation’s increased drug spending.”

Get the Word Out About “The Big Fix”
 Photo Credit: Jim West
 
The Alliance for Retired Americans' Rx Express will roll across the Canadian border again this year. Arrange for some of your union's retirees to take part and let local media know. Visit www.retiredamericans.org, or call 1-888-373-6497.

Union leaders and activists can use The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers to mobilize union members, educate lawmakers and rally communities around the fight for prescription drug legislation at the state and federal levels.

  • At your next local union meeting, central labor council gathering or state federation convention, hold a discussion on the cost of prescription drugs, excerpting information from this article, and have a drawing for a copy of the book. Distribute copies of this article, or let members know it can be found on the AFL-CIO website at www.aflcio.org.
  • Reprint this story in your local union publications.
  • Get the word out about The Big Fix to community allies, including civil rights, women’s, faith and other groups. Order copies of the book from the AFL-CIO at www.aflcio.org/shop or pick them up from your local bookstore.
  • Contact your local newspapers and radio and television stations to review The Big Fix and offer to provide them with stories from union members or other working families struggling to pay for their prescription drugs.
  • Send books to state legislators and urge them to support action for affordable prescription drug legislation. Work with state legislators to hold a forum in your state capitol or a local town hall meeting.
  • Find out more from the consumer coalition Fair Drug Prices at www.fairdrug prices.org and the health care consumer group Families USA at www.familiesusa.org.

Copies of The Big Fix are available for $14 through the AFL-CIO Support Services Department, 202-637-5042 (in Washington, D.C.) or 1-800-442-5645, or at www.aflcio.org/shop. Copies also are available in local bookstores.

Drug cost depends on who’s buying:
While consumers pay twice as much for new diabetes drugs or $117 for a Nexium prescription, the real cost of the drugs depends on who’s buying them. “It is a unique feature of the drug industry that there is no set price for its product,” Greider points out.

Because they want to corner the market on popular drugs, drug makers who manufacture competitive drugs, such as Zocor®, Mevacor® or Lipitor® for cholesterol control, curry favor with volume buyers—federal agencies such as the Defense Department and the Veterans’ Administration—through lower prices. Other bulk buyers, including hospitals, HMOs, insurers and pharmacy benefit managers (PBMs)—the for-profit companies that insurers and large employers hire to administer drug benefits—also get price breaks.

Uninsured, cash-paying individuals pay the most. Greider says on average the same drug that costs a cash-paying patient $100 costs the federal government $58 and costs private insurers or PBMs $70 to $95. And no one knows a drug’s real wholesale price or what discounts other customers receive because the drug industry claims that such information is a trade secret—proprietary information.

Taking statewide action
 

After working 44 years at the Hathaway Shirts factory in Waterville, Maine, retired UNITE member and Alliance for Retired Americans activist Vi Quirion knows the value of political action. She also is keenly aware of the high cost of prescription drugs. That’s why she was deeply involved in the 2000 fight to help low-income Maine residents win prescription drug coverage.

Even as Quirion was fighting cancer and waiting to undergo knee replacement sur­gery, she joined union activists and senior groups to help pass landmark prescription drug legislation in the face of stiff and well-financed opposition from the giant drug industries. When the Maine legislature passed Maine Rx, the first law in the nation to provide price discounts for eligible citizens, the legislative victory was accompanied by a personal success: Quirion’s cancer went into remission.

But two years later, the outlook is not as bright. Quirion, 79, endures weekly chemotherapy sessions to battle her recurring cancer, while struggling with complications from knee surgery. And the giant drug industry has bottled up Maine Rx in court for two years, with the case now before the U.S. Supreme Court.

Despite poor health, Quirion—whose story is included in The Big Fix—travels regularly to Canada to purchase affordable prescription medication. She estimates that if she purchased antibiotics, cancer drugs and pain medication in the United States, she would pay $1,000 a month, compared with $500 or less a month in Canada. Health care and senior advo cates such as the Alliance for Retired Americans arrange bus trips across the border to take advantage of the lower prices.

“If we had Maine Rx, it would be at least half of that, like what we pay in Canada,” she says. But the cross-border trips that save seniors and other modest-income U.S. residents millions of dollars every year could be jeopardized. Drug manufacturers are threatening legal action to halt the cross-border trade and say they will withhold some of their products from Canadian pharmacies that fill U.S. prescriptions.

“They don’t care,” Quirion says. “They’re greedy. They’re not honest, and all they care about is the money.”

Better drug deals overseas:
The drug pricing game in the United States looks even more unfair when compared with the way big pharma deals with foreign markets. On average, Italians pay 53 percent of the U.S. cost for a brand-name drug, while the French pay 55 percent, Swedes 64 percent, Germans 65 percent and Swiss and United Kingdom residents 69 percent.

“Perhaps most galling,” Greider writes, “is our neighbors in Canada pay about 62 percent of what we do for the same medicines.” Sixty tablets of the cholesterol drug Zocor cost $43.97 in Canada and $109.43 just across the border in Vermont. The arthritis drug Relafen® runs $60 for 100 pills in Canada and $120.27 in Vermont. It’s no wonder more and more U.S. residents cross the border to fill prescriptions. In spring 2002, the Alliance for Retired Americans organized its first Rx Express bus trips to Canada, and 375 seniors saved more than half a million dollars on their prescriptions.

Unlike the United States, the governments of Canada and most other nations play a much bigger role in prescription cost control. Greider says the Canadian government buys about one-third of all drugs sold in the country to distribute to the elderly and low-income residents. In addition, Canada’s Patented Medicines Prices Review Board puts a ceiling on what drug makers can charge—and enforces it.

Drug monopoly and physician influence:
Competition in the drug industry continues to vanish as mergers gobble up competitors—guaranteeing higher profits for industry giants. Since 1999, 10 big drug makers have merged to become five megamanufacturers.

Drug companies jockey to influence physicians’ choices in prescribing medication. Sales representatives shower doctors with free samples and office supplies such as gowns and prescription pads covered with company logos.

Some companies offer so-called in-house educational opportunities for physicians to continue the medical training necessary to renew their medical licenses. Free dinners, paid junkets, speech slots at symposiums with accompanying monetary honoraria all can influence a physician’s decision to prescribe one blood pressure medicine over another. The drug industry paid for 314,000 so-called educational events in 2000, up from 70,000 in 1993.

Conflicts of interest in drug tests:
Tightly monitored clinical trials are essential to determine safety and effectiveness before medicine hits the market. Yet today most of those tests are underwritten by the drug makers—70 percent of the funds to support U.S. clinical trials came from drug companies, according to Greider. As recently as 1991, 80 percent of the industry trial research funds were spent at academic institutions where drug makers had little or no control of the research—but today the majority of those funds are spent with for-profit contract research organizations.

“The process is rife with opportunities for drug companies to mold the message that emerges from the research,” writes Greider. “Companies increasingly insist on designing studies and controlling raw data. If the results are unfavorable, drug makers are sometimes able to prevent them from coming to light.”

AFSCME Suit Cites Illegal Actions by Pharmacy Benefit Managers
 Photo Credit: Ron Ceasar
 
AFSCME President Gerald McEntee: Corporate greed chips away at workers' paychecks.

The nation’s four largest pharmacy benefit managers (PBMs) have used a pattern of illegal and secret dealings with major drug makers that have forced health plans and health care consumers to pay inflated prescription drug prices, according to a suit filed in March by AFSCME and the health care advocacy group Prescription Access Litigation Project.

The suit says four companies, Advance PCS, Express Scripts, MedCo Health Solutions and Caremark Rx—which control more than 80 percent of the PBM market—have reaped billions of dollars in illegal profits by steering health insurers and health care consumers into reliance on more costly drugs.

PBMs manage prescription drug benefit programs for employers, unions, health plans and other payers. They process hundreds of millions of pharmaceutical claims per year and manage drug benefit programs for more than 200 million Americans as a broker between these payers and the drug companies to help control the cost of drug coverage.

The suit, filed under California’s Unfair Competition Law, says the four PBMs have negotiated rebates from drug manufacturers and discounts from retail pharmacies—but haven’t passed those savings on to health plans and consumers. Instead, they have used those savings to secure exploitative profits. In addition, the complaint says the PBMs developed a pricing system based on the Average Wholesale Price, widely considered an inflated ”sticker” price set by the drug manufacturer.

”The organizations that were created to make prescription drugs more affordable are cutting inside deals with drug companies and driving up costs,” says AFSCME President Gerald W. McEntee. ”It’s corporate greed like this that is chipping away at the paychecks of hard-working men and women across the country.”

State Action on Prescription Drug Prices
State federations, central labor councils and local unions across the country are mobilizing to pass affordable prescription drug legislation at the state level.

StateInitiativeProposal/Action
IowaState drug purchasing pool and cost containmentIowa Federation of Labor is playing an active role in the push to allow the state to negotiate with drug makers to get lower prices for uninsured and Medicaid residents.
MaineState-regional purchasing poolSEIU is part of a coalition backing a plan for a multistate effort to create preferred drug lists and manage drug benefits.
MarylandHealth care for allState federation and many local unions are mobilizing for universal coverage with affordable prescription durg benefit.
MassachusettsPrescription Drug Fair Pricing ActWould establish cost control program for Medicaid and all other state public assistance programs, with private plans allowed to take part.
MichiganPrescription drug bulk purchasingState Democrats back proposals for 10 midwestern states and Ontario, Canada, to enter a bulk purchasing compact for seniors and a similar program for poor persons 50 or older.
OhioPharmaceutical discounts for seniors and uninsuredCoalition of unions and their allies is collecting signatures and petitioning legislature to put measure on November 2003 ballot.
OregonPrescription drug purchasing poolUnions are part of board set up by the governor to develop a public-private partnership drug purchasing pool.
WashingtonPrescription drug purchasing poolUnions, employers and providers would form board to oversee a public-private-individual partnership purchasing pool.
Reining in drug costs
One way to rein in the questionable practices, pricing and other abuses of the pharmaceutical industry would be to pass tough new laws and regulations, including price controls that most other nations use to keep medicine affordable for their citizens. But Greider says the drug industry’s powerful presence in Washington, D.C., makes such legislation next to impossible.

The pharmaceutical industry can count on a team of 625 lobbyists—more than the number of members in Congress—to influence legislation seeking to limit the industry’s power or decrease its profits, such as new prescription drug benefit legislation for seniors or prescription drug price controls.

In the 1999-2000 election cycle “drug companies spent more money to influence politicians than did insurance companies, telephone companies, electric companies, commercial banks, oil and gas producers, automakers, tobacco companies, food processors and manufacturers—more, in short, than any other industry,” Greider writes. “Most of that—about $177 million—went to hire lobbyists from 134 firms, including 21 former members of Congress. The industry also gave $20 million in campaign contributions and spent $60 million on issue ads.”

As the debate over the cost of prescription drugs, the health of the nation’s working families and the pharmaceutical industry’s influence and practices grows more intense, it’s certain drug makers will ratchet up their political efforts.

“The industry has managed to put across the self-serving notion that whatever is good for the drug business is good for the public health: tamper with us, say drug makers, and it’s patients who will suffer,” Greider writes. “With drugs becoming a more expensive, and indeed a more important tool in preventing and treating disease, can we afford to let this equation go unchallenged?” @

 
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